Bamboo in China, represents a spiritual consist, inner strength, noble and flawless. It is almost the favourite material in traditional Chinese living products. Special bamboo weaving craft, bamboo chairs, bamboo rice cooker, etc. Bicycle is a kind of transportation tool, combined with bamboo, it changes to another new Chinese word - “Duo”. In Chinese word structure, “Duo” consists “Zhu (bamboo)” and “Ma (horse)”.
Forever C cooperates with Loe Design to explore new probabilities in bicycle design. This time, they come up with the idea to develop bicycle with more Chinese “labels”-Bamboo. As a product designer, I was lucky enough to join this project, to take the responsibility of product design and project management.